I recently launched The SEO On Demand, a subscription-based, on-demand SEO service where you can request as many SEO tasks as you need. I think this is a better way for many businesses to work with an SEO provider.
An on-demand SEO model offers clients so many benefits. I still think there is a place for the standard agency model and in-house SEOs. But for businesses that want flexibility, cost-effectiveness, and expert SEO support, my on-demand SEO model is brilliant.
Let’s dive into why I think on-demand SEO is the future of SEO services.
Key takeaways
- On-demand SEO offers unlimited SEO requests with fast turnaround times
- Flexible subscriptions allow for pausing or canceling at any time
- Predictable pricing makes budgeting easier and encourages full utilization
- Cost-effective compared to hiring a full-time in-house SEO manager
- Provides access to expert SEO professionals and advanced tools
- Enables ongoing optimization to keep up with algorithm changes
- Allows businesses to focus on core activities while experts handle SEO
- Suitable for businesses of various sizes, especially those needing flexibility
- Offers a more agile approach to SEO, adapting quickly to market changes
- Represents a shift in how businesses can approach search engine optimization
Unlimited SEO requests
One of the main advantages of an on-demand SEO service is the ability to submit unlimited SEO requests. This feature is a game-changer for businesses that have a variety of marketing initiatives at any one time.
SEO isn’t a one-and-done task. It’s an ongoing process that requires constant monitoring and refinement. With unlimited SEO requests, you can address any SEO-related issues or opportunities as they arise, ensuring continuous optimization and improvement of your business.
Let me give you an example. Imagine an ecommerce company, that noticed a sudden drop in rankings for one of their key product categories. Within hours of noticing the issue, they submit a request for an in-depth analysis and optimization plan. Thanks to the flexibility of the on-demand service, they could identify the problem and implement a solution within days, minimizing the impact on their traffic and sales.
This level of agility is crucial. It allows you to stay ahead of your competition by quickly adapting to new SEO trends, algorithm updates, or market shifts. Whether you need to optimize a new landing page, conduct a content audit, or address a sudden ranking drop, the ability to submit unlimited requests ensures that your SEO strategy remains dynamic and effective.
Lightning-fast turnaround times
In my years of working with various SEO service models, I’ve found that one of the most significant advantages of on-demand SEO is the remarkably fast turnaround times. Typically, you can expect a response time of just two business days once work begins on your request.
This rapid pace of execution is powerful. It enables you to implement changes quickly, address emerging challenges, and capitalize on new opportunities, keeping your website and content optimized for search engines.
For example, when a breaking news story related to your niche emerges, you can quickly optimize your existing content and create new, relevant pieces within hours. This rapid response allows you to capture a significant share of the search traffic around the trending topic, driving a substantial increase in visitors and awareness.
The fast turnaround times of on-demand SEO services also mean that you can iterate and test SEO strategies more quickly. This allows for a more agile and data-driven approach to your SEO efforts, as you can implement changes, measure results, and make further optimizations in rapid succession.
Flexible subscriptions
In my experience, one of the most frustrating aspects of traditional SEO agencies is long-term contracts. These can leave you feeling locked in, even if your needs change or if you’re not seeing the results you expected.
This is where my on-demand SEO services truly shine. I offer a flexible subscription model that allows you to cancel or pause your subscription at any time. This flexibility provides you with the freedom to adjust your SEO efforts based on your changing needs and budgets.
For instance, a seasonal business could ramp up their SEO efforts during their peak months and scale back during their off-season, optimizing their marketing spend throughout the year.
Another example would be a startup that has the ability to pause its subscription during a period of product redevelopment, resuming services when they were ready to relaunch. This kind of flexibility ensures that you’re always in control of your SEO investment, allowing you to align it perfectly with your business cycles and strategic priorities.
Predictable pricing
This predictable pricing model of on-demand SEO makes it significantly easier for you to budget and plan your SEO investments. You know exactly what you’re going to pay each month, regardless of the number or complexity of requests you submit. This transparency not only helps with financial planning but also encourages you to fully utilize the service without fear of incurring additional costs.
I’ve found that this predictable pricing leads to more strategic and ambitious SEO efforts. When you’re not constantly worried about costs spiraling out of control, you’re more likely to explore new SEO opportunities and push the boundaries of what’s possible for your online marketing.
Cost-effective: Maximizing your SEO ROI
Speaking of costs, let’s talk about the significant cost savings that my on-demand SEO services can offer. Compared to hiring a full-time in-house SEO manager, The SEO On Demand can provide substantial savings while still delivering high-quality results.
Consider this: the average compensation for an experienced SEO manager in the U.S. is nearly $90,000 per year, not including training costs and the overhead associated with an additional full-time employee. In contrast, The SEO On Demand services cost a fraction of this amount.
But the cost-effectiveness goes beyond just the price tag. With on-demand SEO, you’re paying for results rather than time. You have access to experts working efficiently on your specific requests, rather than a single in-house employee who may have downtime or be stretched across multiple responsibilities.
This model works particularly well for businesses that need expert SEO support but can’t justify the cost of a full-time SEO team. It allows them to compete effectively with larger companies in the search rankings without breaking the bank.
Access to expert assistance
One of the most valuable aspects of on-demand SEO services is the access they provide to seasoned SEO professionals. Experienced SEOs possess specialized expertise and proven strategies that often surpass the quality of work done by less experienced in-house teams or agency employees.
Throughout my career, I’ve seen how crucial it is to stay up-to-date with the latest SEO trends, algorithm updates, and best practices. It’s a full-time job in itself, and it’s challenging for a single in-house SEO manager to keep up with everything while also executing day-to-day tasks.
With on-demand SEO, you’re tapping into experts who live and breathe SEO. They’re constantly updating their skills and knowledge, and they bring a wealth of experience from working across various industries and tackling diverse SEO challenges.
Access to advanced tools
SEO is hyper-competitive, so having access to the latest tools can make all the difference. At The SEO On Demand, I invest heavily in SEO tools, providing you with a level of capability and data that would be cost-prohibitive for many small businesses to acquire independently.
These advanced tools can uncover insights and opportunities that would be time consuming to find manually. For example, using sophisticated competitor analysis tools, I am able to identify untapped keyword opportunities for clients, leading to a significant increases in organic traffic.
Moreover, The SEO On Demand has access to professional SEO platforms that can provide deep insights into your website’s performance, automate routine tasks, and identify technical issues that might be holding back your search rankings.
Ongoing optimization
SEO is not a set-it-and-forget-it endeavor. Search engines are constantly updating their algorithms, and your competitors are always working to improve their rankings. This is why the ongoing optimization provided by The SEO On Demand is so valuable.
On-demand SEO services provide ongoing monitoring and optimization of your SEO efforts, ensuring that your website remains up-to-date with the latest search engine algorithms and best practices. This proactive approach helps you maintain your competitive edge in what is to be quite frank, a world in flux.
Time to focus on your core business
Perhaps one of the most underrated benefits of on-demand SEO services is how they allow you to focus on your core business activities. By outsourcing your SEO needs to experts, you can allocate your time and resources more efficiently, concentrating on driving your business forward.
I’ve seen many business owners and marketing managers struggle to balance their core responsibilities with the demands of managing SEO. By leveraging on-demand SEO services, you can free up valuable time and mental energy, secure in the knowledge that your SEO is being handled by experts.
Conclusion: Embracing the future of SEO services
In my 14+ years of experience in digital marketing and SEO, I’ve seen many trends come and go. However, I believe that on-demand SEO services represent a fundamental shift in how businesses approach search engine optimization.
The benefits are clear: unlimited requests, fast turnaround times, flexible subscriptions, predictable pricing, cost-effectiveness, expert assistance, access to advanced tools, ongoing optimization, and the ability to focus on your core business.
These advantages combine to create a powerful, agile, and efficient approach to SEO that is particularly well-suited to the fast-paced environment we operate in today.
As a business owner or senior marketer, embracing on-demand SEO could be the key to growing your brand awareness and sales. It allows you to compete effectively in search rankings, regardless of your company’s size or resources, and provides the flexibility and expertise needed to navigate the complex world of SEO successfully.
In an era where online visibility can make or break a business, services like The SEO On Demand offer a strategic and scalable approach to search engine optimization that can drive sustainable growth and success.
Want to sign up for The SEO On Demand? Click here for pricing.
Frequently Asked Questions
What exactly is on-demand SEO?
On-demand SEO is a flexible, subscription-based service that allows businesses to request unlimited SEO tasks as needed. It provides expert SEO assistance without long-term contracts, offering fast turnaround times and predictable pricing.
How does on-demand SEO differ from traditional SEO agencies?
Unlike traditional agencies that often require long-term contracts, on-demand SEO offers more flexibility. You can pause or cancel your subscription anytime, and you’re not locked into a fixed scope of work. You can request various SEO tasks as your needs change.
What types of SEO tasks can I request with an on-demand service?
You can request a wide range of SEO tasks, including but not limited to keyword research, content optimization, technical SEO audits, link building strategies, competitor analysis, and addressing sudden ranking drops.
How quickly can I expect results from on-demand SEO services?
The SEO On Demand offers an average turnaround time of two business days once work begins on your request. However, it’s important to note that SEO results can take time to materialize, depending on the specific task and your website’s current status.
Is on-demand SEO suitable for all types of businesses?
On-demand SEO can benefit many businesses, especially those needing flexibility and expert SEO support without the cost of a full-time in-house SEO manager. It’s particularly useful for small to medium-sized businesses, startups, and companies with fluctuating SEO needs.
How does pricing work for on-demand SEO services?
The SEO On Demand operates on a subscription model with predictable monthly pricing. You pay a fixed fee regardless of the number or complexity of requests you submit, making it easier to budget for your SEO efforts.
Can on-demand SEO replace an in-house SEO team?
While on-demand SEO can be a cost-effective alternative to an in-house team for many businesses, the best approach depends on your specific needs. Some larger companies might benefit from a hybrid model, using on-demand services to supplement their in-house team.
What tools do on-demand SEO services use?
The SEO On Demand invests in advanced SEO tools that might be cost-prohibitive for individual businesses. These include professional SEO platforms for performance analysis, competitor research tools, and technical SEO audit software.
How do I know if on-demand SEO is right for my business?
Consider on-demand SEO if you need expert SEO support but want flexibility in terms of tasks and budget. It’s also a good option if you want to avoid long-term contracts or if your SEO needs vary throughout the year.
