FREE Law Firm SEO Analysis

Why Your Law Firm Needs an SEO Analysis

When potential clients need legal help, up to 98% of them start their journey on a search engine. The thing is, most law firm websites have serious SEO issues holding them back – problems that are costing you clients and revenue right now.

I’ve worked with numerous businesses over my 15-year SEO career, including heading up marketing for one of the most profitable practice areas at an international law firm. In that role, I helped increase organic traffic by over 40% year-over-year, leading to $9 million in additional annual revenue.

Let me conduct a preliminary analysis of your website and show you exactly what’s preventing you from getting more clients from search.

What You’ll Get in Your Free SEO Analysis

Your high-level SEO analysis includes:

Current Organic Performance

• Ranking keyword trends
• Priority keyword ranking positions
• Organic traffic trends

Technical SEO Review

• Indexing errors, such as 404s and blocked pages
• Page speed and Core Web Vitals assessment across desktop and mobile devices
• Mobile-friendliness evaluation
• Review of technical elements like structured data, SSL, and XML sitemap

Content and On-Page SEO Analysis

• Assessment of keyword targeting and optimization
• Content gap analysis compared to top-ranking competitors
• Review of title tags and meta descriptions
• Internal linking analysis

Backlink Profile Analysis

• Overview of your current backlink profile quality and quantity
• Comparison against competitor backlink profiles
• Identification of toxic or harmful links

Local SEO Review

• Analysis of your Google Business Profile optimization
• Evaluation of review management and ratings
• Local keyword performance assessment
• NAP (name, address, phone) consistency

Competitor Analysis

• Keyword gap analysis
• Backlink gap analysis
• Content comparison

Live Strategy Session

• 45-minute video call to review findings
• Actionable recommendations for improvement
• Priority ranking of issues to address
• Q&A session to address your specific concerns

Why Work With Me?

What I’ve found working with law firms is that most SEO agencies don’t really understand the legal sector. They treat law firms like any other business, using the same generic approach that doesn’t account for the unique challenges of legal marketing.

Here’s what makes my approach different:

Deep Legal Industry Experience

I’ve worked extensively in legal marketing. I managed marketing and SEO for an international law firm’s personal injury practice, where I grew organic traffic by 40% year-over-year, directly contributing to a $9 million increase in revenue. I understand the specific challenges law firms face with SEO, from EEAT to practice area targeting.

Data-Driven Methodology

I don’t just rely on instinct. My analysis is backed by solid data.

My approach combines this data with practical experience to deliver actionable insights for your firm.

Focus on Business Results

Looking at the SEO landscape in 2025, I’ve noticed that many agencies get caught up in vanity metrics. I focus on what really matters – getting your firm more qualified leads and clients. That means targeting keywords with actual business value, not just high search volume.

What Makes This Analysis Different

Let me be straight with you – there are plenty of free SEO audit tools out there. These automated reports often provide very little insight or actionable value.

Here’s what makes my analysis different:

• Expert Human Analysis: Instead of just running your site through automated tools, I personally review your SEO. My experience means I can spot issues and opportunities that automated tools miss.
• Legal Industry Context: I understand the specific challenges law firms face with SEO, from practice area targeting to local competition. Your analysis is tailored to the legal sector, not a one-size-fits-all approach.
• Actionable Recommendations: You’ll get clear, prioritized recommendations you can actually implement, not just a list of technical issues.
• Live Strategy Session: Unlike automated tools, I’ll walk you through the findings on a video call and answer your specific questions.

What Happens After You Submit Your Request

Here’s exactly what to expect:

1. Book a time for our live SEO analysis
2. I’ll conduct a high-level analysis of your site (typically takes 2-3 business days)
3. We’ll have a 45-minute video call to review the findings
4. You’ll get a report with actionable recommendations
5. If you choose to work with me, I will then conduct a full SEO audit and prepare a detailed action plan